Identity Boutique. Women’s & Men’s Fashion.

Every Age. Every Stage. Every Occasion.

Stop by our Women’s boutique located at 2600 Jst. or shop Identity Men’s Mobile at events across the region.

Our Story

We have many stories and beliefs, but the constant theme they all share is LOVE. We know, barf, right?! We put that same philosophy of love and care into our boutique.

All clothing and accessories are directly hand picked by us with YOU in mind! One of our favorite phrases is, every age, every stage, and every occasion. Other than our family and friends, the one thing we love the most is when you choose to make us a part of your special life events by wearing Identity. Whether it's a birthday party, vacation, job interview, or any day of the week, we love it when you find the perfect piece for you that helps you feel and look amazing! We love making new friends and are truly thankful to have you in our lives.

With Love, Stephanie and Shane

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Identity Women's Boutique

Identity Boutique is so much more than just a clothing store. Pop in for a glass of champagne, no-pressure shopping with friendly faces and fresh clothing for every age, every stage and every occasion!

Shop Women's

New Arrivals

Country Blossom Coral Floral Romper

$ 68.00

View product

I love the style of the clothes here! And the staff is super friendly and helpful too! - Via Google

Micaela del Campo

Love this place. They always remember my name and the owner is really involved with the shop. Cute clothes great prices. I love shopping local and always stop by here to check their new stuff out! Score! - Via YELP

Lori R.

Super cute clothes! Love coming here when I'm in Midtown. -Via Google

Lauren E.

They said the next time I come in a little later, just text them and they will gladly wait for me and keep the store open! Who does that?! - Via Yelp

Avolyn F.

Men's Mobile & Online

Identity Men's Mobile was born when we had so many of our regulars coming into the boutique asking when we were going to start carrying a Men's line for the special men in their lives. So, we did! Shane created a Men's Boutique out of a truck that goes to you! No need to go out and shop or wait for a package to arrive! Find us around town, in front of the shop and for sure follow us on Instagram.

SHOP MEN'S